The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018.

The $3,14,000,000 Result
✓ Grapeshot, purchased by Oracle, $320,000,000 (million)
✓ GlobeOp, by SS&C, $1,000,000,000 (billion)
✓ Sprinklr, currently valued at $1,820,000,000* (billion)
*valued at $80 million when I started its branding in 2013.

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1. Review/Confirm Business Objectives
Begin with the End in Mind. Get everyone on same page of the short- and long-range goals.

2. Customer Insight
Untraditional, deeper, more insightful customer and internal interviews

3. Brand Strategy/Position
It’s the differentiating, category-owning Brand Position that inspires brilliant, disruptive creativity and marketing. Anything less than “The Third Place” rethinking is just best practice, not brand positioning strategy. Ask us about the “The Third Place” and other examples.

4. Brand/Marketing Creative
The story of branding — your brand story — is trust. If your brand’s soul, its manifesto, doesn’t ring true, every customer experience rings hollow. And the cash register won’t ring nearly enough for 5x to 10x hyper-growth.

5. Brand/Marketing Creative
Logo, Brand ID / Styleguide, Website, Internal/Culture Branding, Brand and Product Videos. The brand identity formed by the style, colors, fonts, rules of consistency, voice and tone, reflect the passion and authenticity of your Positioning and Manifesto.

Hope this helps you and your teams win!
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