The Branding Process I Used to Help Create $4.1B Shareholder Value for Three Companies

The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018. The $3,14,000,000 Result ✓ Grapeshot, purchased by Oracle, $320,000,000 (million) ✓ GlobeOp, by SS&C, $1,000,000,000 (billion) ✓ Sprinklr, currently valued at $1,820,000,000* (billion) *valued at $80 million when ...

Seeing the Extra in the Ordinary

    Emotion plays a larger role in customer experience (than effectiveness and ease): Harvard Business Review’s and Forrester‘s respective seminal studies are still rock solid in showing us why emotion is the most influential of the three e’s of Cx quality — effectiveness, ease, and emotion. Customer Satisfaction (isn’t good enough): Former ...

Jan Zlotnick

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