The Branding Process I Used to Help Create $4.1B Shareholder Value for Three Companies

The $3 billion represents the global hyper growth for Grapeshot, Sprinklr, and GlobeOp, where I headed branding, respectively, from 2009 to 2018. The $3,14,000,000 Result ✓ Grapeshot, purchased by Oracle, $320,000,000 (million) ✓ GlobeOp, by SS&C, $1,000,000,000 (billion) ✓ Sprinklr, currently valued at $1,820,000,000* (billion) *valued at $80 million when ...

Shifting from Loyalty to Relevance

                SHIFT FROM LOYALTY TO RELEVANCE. Ok, so you want customers who are loyal to you. Well, you can’t always get what you want., but, as you know, if you try sometime, you just might find… You get what you need when you ...