Work, Results and Meyer’s Grocery
Dreaming in Black & White
Intro Ilford in US v Kodak. Result: Brand awareness, 3% share, acquired by International Paper
Think You Know Me, Do You?
Sprinklr real-customer videos. Result: Sprinklr seen as tech brand that really knows your customer.
The Hotel as Place That Inspires
Business Challenge With a clutter of NYC hotels competing for a guest’s dollar, The Time Hotel had to ...
Dr. David vs Dr. Goliath
Business Challenge: Win over NYC physicians to join a local NJ hospital that invested heavily in its facilities
Sales App: Customer Journey Experience
Business Challenge: Customer journey mapping, and tracking, had become for the sales team another kind of annoying to-do ...
Reach Them in Their Deepest Place
Business Challenge: Create a pilot program for a London Underground-branded clothing line for misunderstood 12-15 year old market.
Healthcare That’s Quicker to the Heart
Business Challenge The admittedly boringly academic University of Pennsylvania Health asked me to help their brand: 1. Connect ...
Rising Above the Annual Reports
Business Challenge: GlobeOp, a hedge fund technology software platform, was on a mission to rise above its competitors. ...
Dear Brand, This is Me, Tina
Here’s how to go inside this book, page by page… Click here and See the full version (it’s worth ...