Result
Hyper growth from $80M/100 employees to $1.82B and 1500 employees in four years.
Business Challenge
As a social-media tech startup in 2012, Sprinklr had developed a stunning and timely technology for brands to better understand and serve their customers through social media. Sprinklr was at $80million valuation and 100 employees. Leadership recognized it had overlooked its own branding for better reflecting itself to enterprise customers and investors.
Customer Insight
Decision makers and influencers in the purchase of a social-media platform needed to understand the value of Sprinklr’s story in way they could more easily understand. They weren’t connecting on a human level to see the very human benefits of Sprinklr’s social technology. More tech-speak than human voice.
Brand Strategy/Position
Know thy Customer. So you can serve them better, so they can know and love you back. The positioning of knowing a person better to serve them better, was simple and touched on a larger truth. It inspired across all departments an understanding and embrace of first communicating, simply, honestly, a Trust (warmth and receptivity) in Sprinklr as people and ethos, before asking for a respect for Sprinklr’s competence, its technology.
Brand/Marketing Creative
1. Mission, core values, brand position
2. Internal/Culture building, office design
3. Real-customer videos
4. Real-customer artifacts
5. Product Videos
To set up a meeting and learn more, contact janzlotnick@gmail.com