People seek not just to buy, but to buy into a feeling, a sense of trust that “you took the time to really know me.” These are the cases that clients like to discuss when rethinking their branding to better connect with customers. Like water for a parched soul. *** GRAPESHOT: The “Get to It” ...

THE TRUST TEST. Email or phone or….? Which tool do you use to win the trust of your customer, and a sale? Forty-eight graduate business students were given $89 in a study on lying online. They had to tell their partners about the money — and how much they were going ...

You know things. Like how storytelling is the way we’re wired to learn. To communicate. To empathize.  Yep, to sell, our ideas, our dreams. You can’t sell it if you can’t tell it. It’s just part of our human DNA: 1. We learn (far faster) 2. and retain (far longer) 3. Through ...

Imagine a dance routine in a 2082 version of Dancing with the Stars. Think it would blow you away compared to today? Now, check out this from the same 70-year time span…going back in time. Think it could possibly still be one of the greatest dance routines ever? You decide. ...

Next time you’re considering a visual for, well, absolutely anything representing your brand, consider the difference between the two responses: “Nice”       or “Wow”     Ask yourself, will it: 1. Stand Out from the 1,000s of images they will see today? 2. Stop+Engage them in feeling, thinking, and supporting ...

It’s not “social  media” that CEOs need concern themselves. It’s more a common sense leadership thing about knowing one’s self and one’s company’s Social Self.  A company’s Social Self can be a revenue-influencing metric that shows a CEO the comparative values between its company and its competitors when and how ...

I have to bring us back to this classic Gladwell. It remains deliciously relevant to seeking a universal answer for making customer X satisfied with product or service Y. Don’t fret over the length of this talk. Malcolm Gladwell makes it fly. ...

I don’t just want to be where my prospects are. I want to make their experiences there better.   ...

How does an “innocent” public keep drug cartels and terrorists in business? By thinking it is doing no harm when buying counterfeit brands. So, when Prada, Versace, Dolce & Gabbana, Ray-Ban, Coach, Gucci, et al, gathered in Washington, D.C. for the Anti-Counterfeiting Coalition, they were presented the problem, and marketing ...