Market Like Water

Customers seek remarkable brand experiences, like water for a parched soul.
Like these pieces from my portfolio that slaked the thirst for different.

Wynn Hotel, Las Vegas is about another kind of winning: service.

 

 

 

 

 

 

 

 

 

 

 

 

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ILFORD: Black-and-white photographers were thirsty for a brand that understood their art.

 

Inventive. Irrepressible. Illuminating. Ilford. Nobody sees more into black & white than we do.

Interactive. Introspective. Inseparable. Ilford. Nobody knows the philosophy of black & white like we do.

Intriguing. Involving. Indelible. Ilford. Nobody’s wilder about black & white than we are.

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BMW wanted to acquire the secret cruiser torch its riders carried for Harley.

 

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LIFETIME STUDIOS in Queens was looking for an emotional, legacy connection with producers, so they’d look beyond Manhattan 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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TIME HOTEL wanted to connect with the right-brained, creative business traveler.

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ILNY needed to feel the love from the whole state, not just the city.

OFFICE MAX showed it knew its customers only too well.

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IRONBOUND BANK needed to relate to its customers like the entrepreneurs they are.

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UMDNJ needed grants and donors to be aware of its national and global achievements.

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TIMBERLINE COLOGNE established its scent for a hot, yet playful kind of romance.

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CONSUMER REPORTS showed the teeth of its new Web watchdog.

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CORCORAN needed to tease and buzz the amenities of its new “240” residence.

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MEADOWLANDS RACETRACK required a new dialog with a younger crowd.

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HACKENSACK needed to establish itself as the choice of women first, then their families.

Above Headlines on Forehead / Breast: The most uncomfortable part of a breast exam is felt here. / Not here.

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UNIVERSITY OF PENN HEALTH needed to relate to the emotional needs of its community.

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LONDON’S FAMOUS UNDERGROUND LOGO was to be a new clothing brand, connecting on a raw, authentic level with the the deeper intellectual and emotional conflicts under the surface of today’s teenager.

Each teenager’s story would be connected graphically to an Underground train station in London. The last stop on the red page is called “Deep.”

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THE ANTI-COUNTERFEITING COALITION: When Prada, Versace, Swatch, Tiffany, Dior, Benetton, et al, gathered in Washington, D.C. for the Anti-Counterfeiting Coalition, their problem and its marketing solution in an urgent, new way: Fake brands kill real people.