Dear Detroit,

Sitting in a pub in downtown Manhattan over the weekend, pal Rich and I were mouthing the lyrics and bobbin’ our heads to the Four Tops, Reach Out and I’ll Be There. We, of course, got talkin’ ’bout our love for Detroit. Its music, the Tigers, cars, Shinola watches, the Red Wings, Buddy’s square pizza. Inspired, we did our What If creative-doodling thing on a napkin. We saw a natural, but missed affinity between the city’s revival and today’s bolder entrepreneurs around the world who’d find Detroit — and its 50,000+ abandoned buildings and lots — the perfect place to build their dreams. As much as we admire the city’s investments in attracting business, we thought something might be missing from its marketing to do so. So, here’s what we came up, Detroit. Hope you’re bold and brave enough to dream stronger with your branding and marketing. We’re available to meet to discuss … at Buddy’s.

Dreaming stronger for Detroit,
Jan and Rich
janzlotnick@gmail.com