Try not to become a person of success but rather to become a person of value. ~ Albert Einstein To be or not to be, that is the question. ~ William Shakespeare To Be or Not to Be. Before all your To Do’s, check or create your To Be list ...

Shifting From Purchaser To User. Imagine there’s no purchaser. It’s easy if you try…. Try to think of your customer as someone you care about (brother, mother, friend) in the act of using your product or service. Rather than a faceless data point you’re trying to get to purchase. And ...

                SHIFT FROM LOYALTY TO RELEVANCE. Ok, so you want customers who are loyal to you. Well, you can’t always get what you want., but, as you know, if you try sometime, you just might find… You get what you need when you ...