You Think You Know Me, Really?

Business Challenge: Marketing oneself as “understanding and serving the customer” is one thing. Walking that talk is another. And customers are sensitive to who walks the talk and who just talks it. 
Target: Digital/Social Media practitioners and CMOs  
Customer Insight:  Walking the talk shows authentic commitment to what a brand says it believes and stand for. 
Strategy: Position brand as Real Life Authentic. A place of people who Walk the talk.
Creative Solution: Videos of real-customer interviews.This is Brian Woods’ story.
Business Value: Presented in meetings, sent in emails as links, and seen in paid-earned+owned media, these remarkable real-customer video experiences for clients showed that the brand walks the talk of knowing what really matters to customers — and has real empathy that can help enterprises to serve customers smarter and more relevantly.

To set up a meeting and learn more, contact janzlotnick@gmail.com