Ever Tasted a $30 Billion Cupcake?

Business Challenge: Break through the competitive clutter in the busy time of December holidays, to keep the relationship warm for a major prospect who had dropped off sales rep’s radar screen…
Target: $30 billion hedge fund prospect (Assets Under Administration)
Customer Insight: As busy as clients are during the holidays, they are human and will respond to a human touch. 
Strategy: Feed the human spirit during the holiday.
Creative Solution: High-impact direct mail. 1. Hand-delivered box of silver dollar-sized cupcakes, in the form of the current calendar month of January. 2. A personalized card, identifying in delicious detail, each unique cupcake; 3.  …inviting them to choose one, knowing it would; 4. …trigger an auto-calendar meeting date they could accept or reject (they accepted of course!).
Business Value: Result? Good, delicious feelings about the brand shared throughout the prospect’s office; 5. …and that meeting that got things started on the way to this whale of a new-business win.

To set up a meeting and learn more, contact janzlotnick@gmail.com

Back of letter described each different cupcake, including our own branded cupcake on bottom right.