Business Challenge:
Ok, it’s the annual sales summit. Packed days of learning, stressful one-on-one and team situations, conversations, meetings. So, how can you kick things off, be on message about the importance of helping customers find the right software partner...and creatively loosen everyone up?
Target:
Internal, Sales Team
Customer Insight:
Summits are helpful but don’t always pinpoint the real-life experiences of sales reps. Sales reps are constantly up against the emotional resistance of prospects who feel the process of finding the right software partner daunting and filled with false promises.
Strategy/Brand Position:
Know thy customer. Position sales summit as The Safe, Supportive Place: where sales reps can feel real empathy and support for their challenge out in the field.
Creative Solution:
Fun kickoff video, on message: finding the right software partner ain’t easy or pretty.
Business Value:
Broke the ice. Loosened up teams before their workshops. So well received, there was a cry (when they could catch their breath from laughing) for putting it on the Superbowl.
To set up a meeting and learn more, contact janzlotnick@gmail.com
To set up a meeting and learn more, contact janzlotnick@gmail.com